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November 18 2015

Google Produces Incredible Most current listings for
Window Installation Companies
Drake Digital Marketing Agency
In relation to marketing, everything you do has to measurably produce results. There are a lot of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies I will be detailing are a fantastic method for Restylane Lead Generation to see solid, measurable growth. - Lead Generation Restylane

We’re experienced with our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads weekly to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!

Television commercials, radio spots, newspapers ads, and billboards are really the 20th century approach to gaining exposure and lead generation for window replacement businesses.

These antiquated old types of advertising are all Interruption Advertising, and thus you are trying to Interrupt as many people as possible with your message and hopefully you get a few that are interested.

These procedures are archaic at attracting a person's eye of potential clients and are wasteful when compared to Google AdWords.

There is no greater strategy for finding a quality local lead than if someone else from your local area:

 Does a Search engine for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it will and business niche)
 Finds your ad at the top of the page
 Clicks on your own ad
 And then one minute later calls your business

Someone searching for your company on Google is more likely seeking to hire you on the location or maybe within a week.

They may be searching on Google since they need your services today and are much further along in the buying process than a person that you are trying to prospect with “Interruption Advertising”.

Anybody that has ever been involved in any kind of sales or marketing recognizes that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…

Instead of you trying to prospect or “cold call” or “interrupt” individuals with your advertising.

There exists simply no comparison inside the quality of the lead.
Most likely the Best Advertising Platform Ever.

Advertising on the search engines is 100% and completely measurable so you will know EXACTLY what your return on investment (ROI) is that's unlike many other kinds of marketing like TV and Billboards.

Ppc (Google’s advertising platform) is the greatest thing that ever happened to the advertising world and business owners because you have an incredibly powerful tool available.

Google AdWords advantages of beautifully executed timing when delivering ads to people who are already looking for your glazing business, delivering you transparent window installation/replacement and window repair lead generation results while you can track exactly what your return on investment is.

There are many entrepreneurial business owners that have built multimillion dollar businesses using Ppc as their primary ways of generating new business.

There in fact is nothing else like it these days. If there was, believe me, I would be using it and suggesting which you do too.
Generating Leads Online with Adwords

What people need to realize right up front is that Google makes over 90% of the company's money through AdWords.

The search engines do not make their through organic search engine results or SEO (on SEO later). Thus, Google WANTS you to definitely advertise and they would love you to get good results so that you can keep spending increasingly more money on advertising every year after year.
MYTH: “Ya, but no one clicks on the top ads…”

Plenty of businesses and professionals that we have worked with over the years have this misconception that no one clicks on the ads that appear at the top of search results.

This couldn’t be more wrong. It’s true that a lot of people click the first or second organically generated result. However, according to a recent eConsultancy survey “41% of individuals didn’t even realize they were clicking on ads in those first 3-5 results”.

Furthermore, you only need a small percentage of people to click on your ad to have more leads than you are able to handle.

If you believe that nobody clicks on ads and therefore are unwilling to make the purchase of a strong AdWords campaign, you’re cutting yourself off from a huge source of solid prospecting.
SEO vs AdWords

Seo (SEO) is a good longer-term advertising strategy given it takes a lot of time, money, and energy to organically gain a high position in search results online for any valuable keyword.

For instance, let’s say you’re a lawyer that is fresh out of law school, you’ve moved to a city or town and are looking to get established. I’ve got not so great for you, you’re probably going to fail at ranking at the top of search results through SEO.

Do you understand why? Because every other lawyer in your neighborhood or city that is certainly practicing in the same part of law as you is doing the exact same thing!

Chances are those other lawyers or law offices are already established and still have been running a strong SEO campaign for many years. You’re simply going to have invest for 9-18+ months before out-ranking them.

There are several examples of business owners that spent $1,000s a month on SEO for over a year and still did not rank in the top 5 results on page 1 (this is when most of the traffic is) of Google because of their desired keyword.

If these businesses would have taken that very same money and invested it into Adwords, they would have received new leads and clients from the start!

Which means they would barely have come up front because they could have turned an income in the first month and after that just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?

Think of it… Would you rather pay $1,000 each month for a year in order to “possibly” get on page one for your desired keyword… And then if Google changes their SEO algorithm again you may lose it all overnight without any warning!

… Or, would you prefer to instantly show up at the top of the search results for A huge selection of different keyword variations (not simply a couple of keywords as with SEO)… And have new leads and new business coming in your door right away?

Kinda a no-brainer isn’t it.
Instant & Easy Results

I enjoy working on Google AdWords more than any other form of advertising media since you run a simple test campaign for approximately a week, spend just one or two hundred dollars, and see instant results.

When that certain week test is completed, you’ll have a ton of data suggesting what keywords worked, the number of clicks you got, what number of leads came in, and just how many new signed clients you have retained for the money spent.

Following that you can refine your AdWords campaign further by continuing to split-test ads and deciding just how much you want to expand your campaign.

For instance if you spend $1,000 and you also make back $5,000… Well then the next month you may perfectly want to spend $5,000 making back $25,000. It’s simple math really.

Versus TV, radio, newspapers or billboards advertising, which are expensive formats you could spend $10,000s and be clueless to how poorly or well your ad did.

In order to see serious results that are reliable and measurable, you must be on AdWords.
AdWords could be the KING of Local Advertising

Google LOVES local businesses and they offer you a huge advantage when advertising on their platform.
How to Use Any local Advantage

First off, Google allows you to integrate your Google Plus Local account with your AdWords account. This implies when people from your specific geographic area are searching, your ad is going to be much bigger than other ads with your phone number and address immediately in the ad!

It might be an old adage along with the world of internet marketing, size is important. If the ad is larger, people are going to notice first, if the ad is well formatted they’re planning to read the details, and you know what they’re going to probably do next?

They’re going to click on it!

Because you’re local, your location information is going to can be found in the ad (once you integrate your Google local account). You’re going to see a much bigger surge in leads contacting you and making appointments for the services.

NOTE: Above image is an example of a client of mine and you can see his one ad is practically 3x the size one other ads. Really, how can they compete?

So just by taking the time to properly integrate your Google Plus Local account, you’re gonna see an increase in business!
Why Most Business Owners FAIL at AdWords

Another very important factor to the success of the campaign is split testing multiple ads to find the ones that get the particular highest click through rate (CTR).

Most businesses that try to do Adwords on their own fail because they don’t have a good high converting website landing page (more on that soon) and/or they have not split tested multiple ads to boost their click through rate.

Google will in fact reward you to have a rock solid AdWords campaign which is getting lots of clicks!

If your ad is creating a lot of clicks which will your business through Pay per click Restylane Lead Generation they are going to offer you a cheaper cost-per-click (CPC)… rewarding you to have great ads which might be getting lots of clicks as it tells Google you are relevant to the searcher.

This is the more clicks your ad gets, the less you pay each click. Amazing isn’t it.
3 Common Mistakes to Avoid

If you’re fully briefed and are ready to offer AdWords campaign the interest and care it deserves, you may still find some things I feel you need to be implementing and some behaviors I want you to avoid.

First thing’s first: If someone else clicks on your ad, what page/website will you send them to?

You might be thinking that you’ve spent a lot of money on a slick looking, informative website that’s the perfect place to send your traffic and attract clients. Right?

It seems like a reasonable idea, and it’s actually bad idea because truth be told, you’re far more likely to lose clients if you’re routing your entire ad traffic to your primary website!

You MUST send AdWords website visitors to a “landing page”. Yes, you need to have one of those single page, simple, sorted landing pages that invites the chance to take action now.

Why? As you have 8 seconds before you lose your prospects attention!

That’s right, as outlined by a recent Microsoft study, our attention spans have dropped from about 12 seconds to eight seconds, and for comparison a Goldfish posseses an attention span of 9 seconds.

Thus your “landing page” has to get the person that made itself known yet your ad for this right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping within their office…

If your traffic is being routed to your main website, you operate a constant risk of that visitor never doing it! That’s right, they still did not:

 Pick up the phone
 Fill out a message form

You just lost a prospective client.

High-converting landing pages tend to be designed using a proven template to get your prospects to do one thing… Get the phone and call you now!

So remember, three important mistakes to prevent making in your marketing are unable to:

3. Split test your ads. Sure, you may be getting some clicks, there's a chance you're seeing some incoming business, and that doesn’t mean you couldn’t do better!

4. Employ a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new clients to your practice. A landing page is essential for getting the individuals looking to retain the services you provide to pick up the phone and also schedule an appointment.

5. Setup your AdWords campaign correctly. This place I mention in passing as being a mistake only because it can impact your results. Proper campaign setup is important to the success of the campaign.

As you may have seen by now, I love Google. I like their AdWords platform along with the infinite amount of potential it gives you.
Google: Biggest, Best, & Growing

Google, for great reason, has become the largest internet search engine in the world. It offers entry to an unprecedented quantity of information, and it also is among the most number one way for businesses for generate leads - and this is so true for the Restylane Lead Generation companies we use.

All you need to do is understand the growth chart for the last 10 years to see this.

You may have been able to ignore the possibilities that Google introduced 2008, and maybe in '09, and when you see their rate of growth double and triple in the last few years alone.

You need to realize that Google is here to stay, and is probably only buying bigger and better at what they do by implementing new advancements to AdWords.

In this day and age, if you fail to be on Google, you’re probably going to remain behind. Here’s to your future success! - Lead Generation Restylane

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